It's not easy being an entrepreneur in the 21st century. Not only do you have to worry about being obsolete because AI is moving faster than you can think, but 99% of entrepreneurs fail on their first attempt at starting a business.
So the odds are always stacked against you, which is what makes Cole's story so unique. At the age of 25, he had built a successful business. Not only was his business earning six-figures a year, but he was building a reputation in his local community as a smart business man.
But here was the problem.
Cole's business was too small for him to hire new people, but it had become too big for him to run by himself. And millions of small business owners and new entrepreneurs know exactly what this feels like.
You would like to hire more people, so that you can scale up and become more efficient, but your business doesn't make enough money to cover the new payroll expenses, which means - you're stuck!
This is exactly how Cole felt. And what made things even worse was that his business was screaming at him every day, "you need to hire more people, we can't do all of this on our own anymore!"
And when your business starts to speak to you - that means you start to run into a lot of self-doubt. What did I do wrong? How did I get myself into this position? And why did I do this to myself?
When you started this business, all you wanted to do was make some money doing something you loved, but now the business has taken over your entire life. And the worst part - you don't know how to get yourself out of this mess.
This is how Cole felt. He was second-guessing every decision he had ever made because he was trying to figure out where he went wrong. But second-guessing never ends well.
So Cole decided to contact Doc.
After Doc analyzed his business and sat down with him, the first thing Doc needed to teach Cole was the difference between personal and organizational leadership. The truth is the K12 system never taught you the 6 principles of leadership. And because you don't know the 6 principles, you also may not realize how important personal and organizational leadership skills really are.
"Leaders have to lead and followers need to follow" -- Doc Schwartz
But what does this really mean? After you learn the 6 principles, you begin to realize that entrepreneurs need to become better leaders over their own lives. In other words, you must have more personal leadership skills because one of the things entrepreneurs struggle with the most is knowing how to make good personal decisions.
For example, when Cole started the business he didn't think about how much time he was going to have to spend running the business. That's not an oversight, that's a lack of personal leadership skills.
Therefore, what Doc needed to show Cole was how to restructure his business so that he could manage it better and also make better decisions. What should Cole be focused on the most so that he could grow the business and be able to hire more people to help him?
When you don't know the 6 principles of leadership, how are you supposed to do that?
Next, Doc needed to show Cole how to become a better organizational leader. After you learn the 6 principles, you begin to realize that organizations need strong leadership because the business can't run by itself. And one of the big things that many entrepreneurs struggle with is expecting others to "just know" what to do without the founder telling them in the first place.
Cole was very guilty of this mistake. He wanted his employees to anticipate problems without providing them with guidance or training.
Do you want the same thing? Would you like your employees to be able to be more independent and autonomous? Would you like to have more trust in them that they can anticipate customer problems and be more pro-active, so that you can start to build a better reputation, which will lead to more word of mouth sales?
If this is what you want your employees to do, then these actions don't just happen on their own. In fact, if you want your employees to behave a certain way then you need train and develop them more.
And if you don't know the 6 principles of leadership, then there's no way for you to do that. In other words, if you don't know the 6 principles of leadership, then how are you supposed to show people what you want them to do?
Therefore, the missing element in most businesses is the 6 principles of leadership.
This isn't a CEO problem, it's a business problem.
The truth is everyone needs to learn the 6 principles. And the worst part is that no one learned them in school. Therefore, the smartest CEOs are buying their employees this book "Disrupting Education" and forcing them to read Chapter Six, because that's where the 6 principles are outlined in black and white.
If you want your employees to be more self-sufficient, then you must teach them the 6 principles of leadership. Because people with more personal leadership abilities are more capable of being self-sufficient.
That's what Cole wanted. He wanted all of his employees to become more self-sufficient, so that he could spend more time leading and strategizing. If his daily attention wasn't being pulled away to put out fires that his employees couldn't handle, then he would have more time to grow the business.
And that's what he needed. Cole needed more leadership time, so he could figure out how to earn more revenues, so he could bring on more employees to help him scale the business.
Are you in the same place as Cole? Do you want to know how to increase revenues? Do you want to know how to become more efficient? And do you want your employees to be more autonomous and do more without you asking them every single week?
If the answer is yes, then you should teach them the 6 principles of leadership.